Principles of Marketing from knowthis.com

free marketing tutorial with basic concepts from knowthis.com
Contents:
The Basics
Part 1 - About Marketing
Part 2 - Marketing Research
Consumers and Markets
Part 3 - Consumer Buying Behavior
Part 4 - Business Buying Behavior
Part 5 - Targeting Markets
Product
Part 6 - Product Decisions
Part 7 - Managing Products
Distribution
Part 8 - Distribution Decisions
Part 9 - Retailing
Part 10 - Wholesaling
Part 11 - Product Movement
Promotion
Part 12 - Promotion Decisions
Part 13 - Advertising
Part 14 - Managing the Advertising Campaign
Part 15 - Sales Promotion
Part 16 - Public Relations
Part 17 - Personal Selling
Part 18 - The Selling Process
Price
Part 19- Pricing Decisions

Small Business Guide online

Free online Small Business Guide
From Business Owner's Toolkit
Contents:
Starting Your Business Examine what's involved in starting your own business, and assess whether self-employment is right for you.
Planning Your Business Learn how to create a winning business plan.
Getting Financing for Your Business Examine a wide variety of ways to get the money you need to start a business.
Marketing Your Product Establish your unique selling proposition and make pricing, packaging and advertising decisions.
Winning Government Contracts Learn the rules that will help you sell to the biggest consumer there is: the U.S. government.
Your Office and Equipment Assess your needs, then choose and equip the right facility for your business, whether its your home or a dedicated business facility.
People Who Work for You Hire, manage, and retain the right people.
Managing Your Business Finances Institute the accounting processes that will provide the information you need to manage your business.
Controlling Your Taxes Develop effective methods for complying with your sales, income, property, and other tax obligations.
Building Your Personal Wealth How your business profits will allow you to achieve personal financial goals.
Protecting Your Assets Strategies to protect your personal and business assets.
Getting Out of Your Business Develop an effective exit strategy.

Sales Management Textbook online

Sales Management Textbook : Teamwork, Leadership, and Technology
Prof. Charles M. Futrell, Texas A&M
free online marketing textbook
Contents:
Part I Introduction To Sales Management
Chapter 1 Sales Management: Its Nature, Rewards, and Responsibilities
Chapter 2 Social, Ethical, and Legal Responsibilities of Sales Personnel
Part II Planning The Sales Team's Efforts
Chapter 3 Building Relationships through Strategic Planning
Chapter 4 The Market-Driven Sales Organization
Chapter 5 Forecasting Market Demand and Sales Budgets
Chapter 6 Design and Size of Sales Territories
Chapter 7 Sales Objectives and Quotas
Part III Staffing the Sales Team
Chapter 8 Planning for and Recruiting Successful Salespeople
Chapter 9 Selection, Placement, and Socialization of Successful Salespeople
Part IV Training the Sales Team
Chapter 10 The Management of Sales Training and Development
Chapter 11 Contents of the Sales Training Program: Sales Knowledge and the Selling Process
Part V Directing The Sales Team
Chapter 12 Motivating Salespeople toward High Performance
Chapter 13 Compensation for High Performance
Chapter 14 Leading the Sales Team
Part VI Controlling The Sales Team
Chapter 15 Analysis of Sales and Marketing Costs
Chapter 16 Evaluation of Salespeople's Performance
Comprehensive Sales Force Cases and Exercises
Download Chapters in PDF

Introduction to Marketing

Introduction to Marketing
Course Description
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Readings
Seven articles, written by Prof. John Hauser, are available in full here, and cited below in the reading list.
Note on Mathematical Derivation of Unilateral Incentives (PDF)
Note on Defensive Marketing Strategy (PDF)
Note on Life Cycle Diffusion Models (PDF)
Note on the Voice of the Customer (PDF)
Note on Consumer Behavior (PDF)
Note on Incentives in the Channel of Distribution (PDF)
Note on Product Development (PDF)

1 Marketing (4P's, 5C's)† and Positioning (Company skills) Theory(PDF)
2 Barco Projection Systems: Worldwide Niche Marketing Case (PDF)
3 The Brita Products Company Case (PDF)(XLS)
4 Product (Designing for Customers) Theory (PDF)
5 Southwest Airlines, 1993* Case (PDF)
6 Calyx and Corolla Case (PDF)
7 Customers (Behavior, Research) Theory (PDF)
8 Snapple* Case (PDF)
9 Sony Aibo: The World's First Entertainment Robot Case (PDF)
10 Advertising (Promotion) Theory (PDF)
11 Swatch* Case (PDF)
12 BMW Films (PDF)
13 Pricing (Customers, Competition) Theory (PDF)
14 Tweeter, etc.* Case (PDF)
15 Distribution (Place, Collaborators) Theory (PDF)
16 Aravind Eye Hospital, Madurai, India Case (PDF)
17 Wrap up and Review (Context)Exercise on the Practice of Marketing PDF